ADIDAS X INTERSPORT SUMMER '25 CAMPAIGN
The final campaign is a vibrant tribute to girls and football and a proof that when we invest in real stories, told authentically and produced collaboratively, the impact is lasting.
With Megan leading at the helm, we interviewed each player and worked with local videographers in six different countries. By taking a decentralised, on-the-ground approach, we were able to capture the stories in local languages and show football as it’s truly experienced in each country - deeply personal and unique. Yet, when brought together, these individual stories form a powerful, unified chorus.
Megan Jepson, Director
CURRENT Production
Michael Kutscher, Senior Manager Brand Activation, adidas
Valentine Zimermann, Marketing Manager, INTERSPORT
Christoph Schneuwly, Global Marketing Manager (Football), INTERSPORT
Benjamin C., Global Marketing Lead, INTERSPORT
Elaine Ruch, Marketing Manager, INTERSPORT
Marie Henaff, Creative Producer
Korinna Bognár, Producer & Founder at Current
Rachna Dhall-Haasnoot, Creative Partner
Chris Friend, Managing Partner
CURRENT Production
Michael Kutscher, Senior Manager Brand Activation, adidas
Valentine Zimermann, Marketing Manager, INTERSPORT
Christoph Schneuwly, Global Marketing Manager (Football), INTERSPORT
Benjamin C., Global Marketing Lead, INTERSPORT
Elaine Ruch, Marketing Manager, INTERSPORT
Marie Henaff, Creative Producer
Korinna Bognár, Producer & Founder at Current
Rachna Dhall-Haasnoot, Creative Partner
Chris Friend, Managing Partner
"Superson's campaign for INTERSPORT and adidas, directed by Megan Jepson, is a vibrant tribute to girls and football"
